The theme for World MS Day (May 30) 2018 is #BringingUsCloser. The overall aim of this campaign is to bring people affected by MS closer to those involved in MS research and to create a better understanding of complex research processes. The MS Society will be jumping on this theme for MS Awareness Month as well, with a special research focus throughout the month. This theme is inclusive for people living with MS, their caregivers, friends, and family and it provides us the opportunity to talk about the MS Society’s research progress and funding.
Throughout May, we’ll be using our own approach to storytelling with a focus on telling the MS research story through videos, researcher profiles, and stories of individuals affected by MS who have benefitted from research (whether through treatments or wellness practices).
Stay tuned for the following: (1) Researcher profiles that introduce you to researchers across Canada; (2) Facebook live video of a “lab tour”, where a researcher takes the social media audience through a live tour of their lab through a fun and entertaining platform, while communicating the type of research they have been engaging in; (3) Research timeline graphics that will show the research that has developed through the ages to modern day; and (4) An “Instagram takeover” with the theme “A day in the life of a researcher“, which will help our audiences put a face to researchers, while sharing informative content on what they do. So check out the MS Society Facebook, Instagram, and my blog throughout the month of May!